Adverts which warrant meaningful connection (rather than cursory glances) are those which don’t fade into the plastic-printed noise of flashy side bars, tube station posters and the sides of busses. They contain persuasive copy with creative depth and significance which hooks the mind of the reader, emotionally and intellectually.
Make People Want to Know More
Words are the ingredients for stories: we spice them up with emotion, inspiration and the philosophy of what it means to be human. Words have the power to build up and break down the substance of a brand, which is why you need a skilled and inventive copywriter to write your impossible-to-ignore call to action which will reach a wider audience, boost your reputation and promote your growth.
My job as a copywriter is to understand what makes your brand unique and different. The challenge of all adverts is managing big ideas into creative, bite-size consumerist nuggets. I accomplish this by:
1. Focusing on a tight brief an encouraging my clients to break down their brand into a digestible and succinct brief (which I help my clients formulate through a briefing template).
2. Identifying the target audience.
3. Being an essentialist and brutally culling details from the advert. Never try and pack everything into a small space: keep it simple and focus on a couple of strong points you want to convey to your audience. Clarity and straightforwardness is key when delivering a powerful and impactful message.
Are you looking for someone to write those ‘damn, you’ve got my attention’ headlines that clearly and cleverly sum up the most important aspects of your brand? Get in touch.